By Ronald N. Guy Jr.
In economics, the margin is magic. It’s Disney World, the Super Bowl, a Rolling Stones concert,
Mardi Gras, a golf major with Tiger Woods in contention (remember those?) and,
closer to home, the Tiki Bar opening.
The margin is where the action is and where the cool people hang. Be there or be square. If you’re not there, you’re not
anywhere. The margin – it’s all
that. Who knew?
Without getting too technical (hopefully) and
gouge-your-eyes-out boring, the margin is about real-time decision-making by
producers and consumers and the value – measurable or estimated – of those
decisions. Marginal cost, a good’s
variance in total cost for changes in quantity, determines if, for example, a
producer should allocate an additional shift to a manufacturing line. For consumers, marginal utility measures the
benefit – joy, fun, practical usage, etc - derived from a good. When Mick Jaggar wails through the Stones’
classic “Satisfaction”, he’s a man desperate marginal utility via sex, less
commercialism, etc.
Complicating producer and consumer margin-thinking is the
law of diminishing returns/utility. It
says that if Ford blindly adds labor to manufacturing, the labor will gradually
lose efficiency and eventually be completely counter-productive. Speaking more plainly, a beer on a warm
summer’s day is a no-brainer - tremendous marginal utility/satisfaction; the
eighth, though, may be less “refreshing.”
Alas, more is not always better.
And then there are the externalities realized from margin
decisions. The Nats’ move to D.C. was
an economic boon for MLB and the town, but the team’s presence has created an
enormous social benefit – a positive externality – for the community. Conversely, our beer drinker’s decision to
consume to excess will likely have an adverse impact – a negative externality –
on anyone in his sloppy, drunken presence.
That’s a bunch of dribble for saying that decisions to do
stuff - buy, sell, produce, consume, play, work, etc – or to not do stuff –
remain idle, pass, forfeit, etc – have tremendous influence (marginal utility)
on our lives and the lives of those around us (externalities). At this point I assume the power of the
margin has you researching economic theory – provided you’re still awake. Anyway…
Margin-based activity does not normally consume my thoughts
(and so what if it does?). However,
recent considerations of a margin-frequenting musician and a billionaire owner
had me dusting off old economic lessons (for good or ill).
The guitar-harmonica-bass wielding rock star is Sheryl Crow,
an artist who didn’t achieve mainstream fame until her early thirties (a late
bloomer in her field), overcame breast cancer in 2006 and a scary bout with a
benign brain tumor in 2011. Crow
certainly faced moments on the margin where she questioned her professional
future and the value (or wisdom) of continuing her career. But Crow never let her guitar rest, a
decision that indicates music retained a marginal utility too great to abandon. For local fans, the positive externalities
from her determination reached an apex during a recent concert at the St.
Leonard Fire Department. Had Crow chose
differently at the margin, there would have been no benefit for a worthy local
cause, no dancing, no smiles and no memories.
There would have only been silence.
On the other hand, Daniel Snyder, billionaire owner of
D.C.’s professional football team, isn’t navigating the margin with Crow’s
skill. The name of Snyder’s beloved
team is under assault - the result of rightful social progression, evolution of
language and careful consideration of our nation’s sometimes troubling
history. To date, Snyder has
consistently chosen defiant opposition and refused meaningful discord. It is an unfortunate position steeped in
misguided nostalgia and emotion, a flawed formula for the margin, a place
committed to unemotional, unbiased analysis and identifying a moment’s optimal
alternative. The team’s name will
change - eventually. In the meantime,
Snyder’s clenched fist of skewed pride will create increasingly greater
negative externalities for his organization, its players and fans of
professional football.
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